CONSULTANTS SPECIALIZING IN
LIVE EVENT PARTNERSHIP
AND
EXPERIENTIAL STRATEGY
We are passionate about the live experience and believe in its ability to influence culture. We believe that producing unforgettable events while also aligning with relevant on brand partners enhances the live experience.
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We Believe Live Experiences…
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...GROW ENGAGEMENT.
...CREATE CONTENT.
...FUEL BUZZ.
...GENERATE WORD-OF-MOUTH.
...ATTRACT PRESS.
...CHANGE PERCEPTION.
...ENCOURAGE CONSIDERATION.
...MAKE MEMORIES.
about us
hi*fi Partners was built as a consultancy to bridge the gap between brands and event properties. We leverage our experience, our expertise and deep relationships to help grow the live event category one property and one brand at a time.
We advise our clients on making impactful partnership decisions, maximizing the value and positively influencing desired goals so that the overall experience works for every stakeholder.
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We work with BRANDS large and small, connecting them to their target audiences in authentic and relevant ways by leveraging people’s passion points to evoke a change in behavior.
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We consult EVENT PROPERTIES throughout the sponsorship voyage by attracting, managing and retaining brand partners with the ultimate goal of helping create valuable propositions that deliver on their return of investment.
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Our Core POV is simple: that live experience partnerships are most successful when ALL THREE stakeholders - the brand, the event property and the attendees - see value.
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We view these efforts through the lens of culture because we are experience junkies, coolhunters, and voracious consumers of pop culture. And we’re eager to help brands and properties who share our vision.
OUR SERVICES
EVENT PROPERTY CONSULTING
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Partnership Strategy
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Property Asset Audit and Valuation
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Research and Insights
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Property Representation
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Business Development and Sponsor Procurement
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Contract Negotiation and Execution
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Client Services
brand
consulting
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Sponsorship and Live Event Strategy
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Experiential Strategy and Creative Consultancy
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Sponsorship Audit
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Research and Insights
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Contract Negotiation and Execution
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Sponsorship and Experiential Execution
our work
We have over a dozen years of hands-on experience working with some of the largest and most influential live event properties in the U.S. and some of biggest and most relevant global brands.
partners we've worked with
1800 Tequila
Adobe
Aether
Airbnb
Alex and Ani
Ambercrombie & Fitch
Angry Orchard
Anheuser Busch
BAI Beverages
Bank of the West
Barclays Center
Barefoot Wines
BBC America
Bear Naked
Bell's Brewery
Ben & Jerry’s
Bloom Farms
Blue Chair Bay Rum
Bonnaroo Music & Arts Festival
Bose
BravoTV
Brown-Forman
Cannonball Wines
Canon
Captain Morgan Rum
Chipotle
Comedy Central
Coney Island Root Beer
Crazy Mountain Brewing Company
Credit Karma
Crook & Marker Spiked Seltzer
Deep Eddy Vodka
DELL
Desert Daze Festival
Diageo
E&J Gallo
El Silencio Mezcal
Espolon Tequila
Esquire Network
Eventbrite
Fender
GoGo Squeez
IFC Network
iHeartMedia
Intel
Jack Daniels
Jim Beam
Jose Cuervo
KIVA Confections
Kohler
Krave Jerky
KYLA Hard Kombucha
Lagunitas Beer
Larceny Bourbon
LG
Life is good
Lincoln Motors
Live Nation
Lyft
M&M/Mars
Maestro Dobel Tequila
Magic Hat Brewing Company
Martin Guitar
Mike's Hard Lemonade
MillerCoors
The North Face
The Orange Theory
Oskar Blues Beer
Outside Lands Music & Arts Festival
Pabst Blue Ribbon
Pandora
PAX
Pedialyte
Pernod Ricard
Proximo Spirits
Red Light Management
Samsonite
Samuel Adams
San Pellegrino
Sierra Nevada
Smirnoff Ice
Squarespace
St. Jude Children's Research Hospital
Sugar In The Raw
Teva
Tito's Handmade Vodka
US Cellular
Ustream
Visa
White Claw Spiked Seltzer
Wild Turkey
William Grant & Sons